Do You Practice Good Sales?

Good Sales

Try Not. Do or do not, there is no try. – Yoda

In his article entitled “Why Smart People Should Go Into Sales“, Andrew Yang argues that sales gets a bad rap and that more people should look at it as a viable career path. I agree with him. Sales is not about persuading someone to do something they wouldn’t otherwise want to do and requires a sophisticated set of interpersonal, organizational and analytical skills. There are good approaches and bad approaches to selling. Here are my Top 5 for Good Sales:

1. Good Sales builds, maintains and sustains external relationships over an extended period of time.
2. Good Sales creates value by helping people get what they want.
3. Good Sales generates revenue by helping people get what they want.
4. Good Sales builds organizational momentum by creating “wins”.
5. Good Sales reinforces your brand by projecting the mission, vision and values of the organization.

Good Sales? It’s not easy. Nor should it only be practiced by “sales people”. Everyone sells.