Over the last couple of weeks, we’ve been undergoing a name transformation from PCA to Northwind. Though nothing is changing organizationally or operationally, there is a profound sense of possibility that comes with a new name. Like the spring weather that has finally found us, a name change creates a sense optimism for new opportunities and a fresh start. We’ve watched the economy go topsy-turvy and continue to watch the unfolding of the health reform saga so any sense of optimism is very much welcome. With our name change, we are also moving to a new facility taylored to our business and our customers. These changes do bring new possibilities and the entire team at Northwind is very excited about them.
What’s in a name? Not that much. We can see that the real essence lies in the people who choose to work under that name and the customers who depend on those people every day. PCA may be disappearing from our letterhead, but the 30 years of investment in the clinics we serve and the people that make it happen lives on in Northwind. Stay tuned!
